Is it possible to ever actually track a totally false rumor back to its point of creation, and to publicly point an accusing finger at the Original Rumor Monger?
With Twitter, it turns out, sometimes you actually can. Especially if you get on top of the job way early, before things get confusing and deniable. Over this past weekend, I did just that — exposing a fellow New Yorker for his excess of partisan passion, for his surplus of groundless imagination, and for his completely flaccid sense of personal ethics. All of this led him to Get Caught, Right In the Midst of Actually Making Stuff Up.
It all started, while reading some tweets, when I saw this:
With Twitter, it turns out, sometimes you actually can. Especially if you get on top of the job way early, before things get confusing and deniable. Over this past weekend, I did just that — exposing a fellow New Yorker for his excess of partisan passion, for his surplus of groundless imagination, and for his completely flaccid sense of personal ethics. All of this led him to Get Caught, Right In the Midst of Actually Making Stuff Up.
It all started, while reading some tweets, when I saw this:
Curious to see what Now-Famous Fake Pennsylvanian Josh Fox was asking about, I did some hunting around. The tweet Josh had hit the reply button to was this: Well, that's interesting. Tony Ritter, I had encountered previously. At one point in time, I tried to "follow" him on Twitter, but he just tweeted much too much — consistently against Upstate New Yorkers ever being allowed to produce their own shale gas — and most of it ranged between being either whacked out or freaked out. But what did Tony say, in answer to Josh?
@gaslandmovie My guess is that the CEO's of $RRC, $COG ,$CHK, $NE and all the other execs you invited wish they has accepted your offer now
[Is it even true that ABC is hosting the Oscar's this year? Hold on... OMG! It's actually true! Feb. 27. Maybe this Tony actually knows what he's talking about, and he's genuinely onto something... But, on the other hand, what about the money? Checking... Advertising Age has already reported ABC was set to seek $1.7 million for a half-minute's commercial airtime on Oscar night — more than the last couple post-crash years, but, no, not $3 million.]
So here we have the maker of "Gasland" — new-found hero to the High-Living Class of Scare-Brained Mythologists Who Must Have All Flunked Their Science Classes — publicly tweeting you back and asking for your original source of information. ('Cause, you know, Josh Fox could really use some actual, factual, verifiable information!) And all Tony's got, by way of reply, is some cryptic, badly worded guess — referencing the stock-trading symbols of a handful of major natural gas producers? (Tony doesn't like fracking, but he does like dabbling in the market, I gather.)
This, you know, cannot stand, man.
So, anyway, I kept poking around. Maybe the $3 Million Oscar's Night Natgas Ad Nugget was coming from @nrdc, or from @MsCalin? Or maybe it came from somewhere else, entirely? I searched it every way I could think of, but all the fingers kept pointing back to Tony. It's true these other anti-frack twits, together with @catskillfishing, were all contemporaneously busy tweeting their outrage about the pro-drilling advocacy groups having launched an obviously pre-planned Wave of Righteous Pissiness, Trailing All Across the Flogosphere during the period immediately after "Gasland" made the cut for the Oscar's Best Documentary category.
(In general, the industry flacks were for-once-cleverly arguing that they wouldn't be compelled to protest so much, if the Academy simply maintained a Best Propaganda category — and stuck "Gasland" in that pigeon hole, where it obviously belonged.)
Anyway, I couldn't resist. I jumped in with both thumbs:
@catskillfishing: Tony, are you getting found out for creating rumors? @gaslandmovie: "where did you hear this rumor about oscar natgas ad?"
@NYShaleGasNow Somebody posted it - Variety, Ad Age, etc. EID sent letter to Academy bashing Gasland pdf in NY Times I guess EID is upset.
@catskillfishing @NYShaleGasNow http://bit.ly/gKP8iT
http://bit.ly/eMb34Y EID: "Hollywood Elite" - now where have we heard this before? ;-)
http://bit.ly/eMb34Y EID: "Hollywood Elite" - now where have we heard this before? ;-)
Anyway, partly because I was busy helping my family set up for a Ground Hog's Weekend party — upstream within New York's Susquehanna River watershed, not the Delaware — and also partly because I philosophically believe you can't push on a string, I was okay, just letting it go, at this point in time.
But then something interesting happened. One of Tony's fellow anti-frackers chimed in:
@NYShaleGasNow @catskillfishing Hey bubs, you're getting challenged here... What's the deal with this ad?
@jlpratt4 On some BB via Variety, AdAge, etc. Wouldn't surprise me if it's true since EID is in a tizzy with letter to Academy re: Gasland
But this wasn't Josh. This was Tony.
Tony, Twitter timeline shows you're the source of this TV ad rumor. Must we wait 'til Oscars night for proof? @jlpratt4 @catskillfishing
@NYShaleGasNow Gee, I guess everybody will be watching the ad spot before Best Documentary now. And Andy, we're all waiting for proof. :-o
@NYShaleGasNow We're all looking for "proof" Andy. Can NYShaleGasNow be of any assistance? All we are saying... is give us some truth. :-)
Tony, you're so busted. You can't prove the source of your own rumor, then you're the rumor. @catskillfishing @jlpratt4
@NYShaleGasNow Truce Andy. Gasland OSCAR Pool! 1st Prize: Trip to Jonah Gas Fields with Dick Cheney 2nd: Gas Masks 3rd: Frack Novelites
@NYShaleGasNow Yeah. http://youtu.be/72a2EuGEI5k and Yeah. http://youtu.be/p3qVbQNRjJU AND YEAH! http://youtu.be/R7rb68iL8z4 Confessin'
@catskillfishing @NYShaleGasNow ----You guys need to have a beer together......Un follow in process......
@HalfDomeOrBust Shoot. Way ahead of you. I'm bring tunes from B.B. King, Stevie Ray and Chuck Berry. Andy - bring the Smithwick's! Cold!
Tony, dude, we can disagree all you want, but you totally lose credibility when you start rumors like that. @catskillfishing
@catskillfishing caught making stuff up: "Spending $3 million for a 30 second ad on ABC... is really going overboard to trash Gasland!"
@NYShaleGasNow 20 lashes! Frack or Fiction? Andy, my man - don't fret. Gasland & Restrepo are the longshots. See: http://bit.ly/gx0jXP
@catskillfishing @NYShaleGasNow @jlpratt4 Mea culpa. I don't know what I was thinking. Penalty: 50 laps in a flowback pit. Frack or fiction.
It reminded me of a prior frack-related Internet rumor — which, by the way, still has not yet died. Sometime late in 2010, Darling Hunky Indie Actor Mark Ruffalo (on Twitter as @Mruff221) bragged to GQ magazine — basking in the Counter-Cultural Glow of His Own Imaginary Idea — to the effect that he was on some kind of Official Terrorist Watch List, due to all his ceaselessly heroic, anti-frack activism. Later on, all that was exposed as a stretch, or an error, or a lie (depending on how you want to phrase it). But Ruffalo himself was afterwards incapable of quieting the tabloids, or the fawning choir, despite many tweets intended to set the record straight.
Remember when @Mruff221 claimed he was on a terrorist list -- and then tried to correct his own falsehood? @jlpratt4 @catskillfishing
And I also sent this:
Better let Josh Fox know before it becomes just another chapter in his rather extensive mythology. @jlpratt4 @catskillfishing
Late in the game, even Ruffalo took notice (probably because I had "mentioned" him in my tweet, which no doubt dings his phone), and he was good enough to give us a quote — a stern lecture on the dangers of using diesel to frack an oil well: So, does that quiet the rumor then?
(Funny!)
Of course, it doesn't matter. Josh and Mark and Tony are right about one thing: The truth doesn't actually matter. If you are a true believer, then you simply forgive pretty much everything coming from your own side, even if it's just flat-out wrong. It's just the way most human brains work.
In fact, even before it was clear that Tony Ritter was actually just making stuff up, Josh Fox was already busy spreading the rumor on his own Facebook page — drawing 44 likes and 98 comments as of the time of this writing. (Only one or two of the comments expressed any particular level of skepticism as to the original claim, which I suppose is to be expected if all you ever do is hear from your own fans.)
Then the rumor migrated to the Daily Show Forum, where fractivists were miffed to see domestic energy enthusiast T. Boone Pickens interviewed by Jon Stewart last week.
Round and round it goes. Where it winds up, nobody knows.
@NYShaleGasNow Nice diversion from the ugly news coming out on your industry. Using Diesel fuel to frack. Thought it was soapy water, bro?
(Funny!)
Of course, it doesn't matter. Josh and Mark and Tony are right about one thing: The truth doesn't actually matter. If you are a true believer, then you simply forgive pretty much everything coming from your own side, even if it's just flat-out wrong. It's just the way most human brains work.
In fact, even before it was clear that Tony Ritter was actually just making stuff up, Josh Fox was already busy spreading the rumor on his own Facebook page — drawing 44 likes and 98 comments as of the time of this writing. (Only one or two of the comments expressed any particular level of skepticism as to the original claim, which I suppose is to be expected if all you ever do is hear from your own fans.)
Then the rumor migrated to the Daily Show Forum, where fractivists were miffed to see domestic energy enthusiast T. Boone Pickens interviewed by Jon Stewart last week.
Round and round it goes. Where it winds up, nobody knows.
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